The Schierl Brothers
Bill, Tim, & Fritz then…
Bill, Tim, & Fritz now.
We grew up in Stevens Point, Wisconsin, and began operating our family business from our father in 1989, after he passed away from cancer. We have been business partners for 30 years with an ever-present passion for liquid libation. Good spirits were always part of the family togetherness we loved from our childhood, and we figured, why not create some of our own?
For several years in the early 1990’s, we sold an entry level private label spirits brand named BROTHERS. Though not of great quality, we enjoyed creating the brand and had fun along the way. Over the years, the topic of a “redo” came up frequently over liquid libation but without a reasonable path forward. Then in 2017, while drinking with friend Brian Cummins, founder of a local craft distillery looking to expand production, the idea resurfaced. This time, a path forward was possible, and the concept of Schierl Brothers Northern Oasis Spirits was born.
In 2018, through a brand agreement with Distillery Partners, LLC in Plover, WI, we created Northern Oasis Spirits in hopes of “distilling” a small amount of fun, fellowship and simplicity back into a hectic world. Our all-natural, 100% handcrafted “grain to glass” spirits pay homage to our Wisconsin upbringing. We grew up hanging out with family and friends around the many lakes, rivers and woods of Wisconsin. We wanted to create a brand that rekindles some of those fond memories and helps people create new ones.
Whether your oasis is a spirited get together with friends or a laid-back day on the lake, Northern Oasis Spirits are sure to make any occasion more memorable. We offer small-batch, handcrafted spirits at an economical price-point using all-natural ingredients, no artificial sweeteners and no neutral grain spirits.
Life Is Short. Drink Great Liquor.
Cheers!
Tim, Fritz, and Bill
The Schierl Brothers
John & Anne
In the late 40's, our parents, John (Butch) and Anne, were high school sweethearts at P.J. Jacobs Senior High in Stevens Point, WI. They went their separate ways following high school, both broke engagements, and then as they would say, "We looked around in our late 20's and everyone else was married." We know the truth: they had found their soulmate early on and it just took time for them to figure it out.
Butch grew up spending his summers on the Chain O' Lakes in central Wisconsin, and was often seen in his parents' blue Chris Craft. The boat lasted long enough for many of our summer childhood memories to be sanding and maintaining that boat. Anne grew up spending her summers on her grandparents' farm as her widowed mother earned her nursing and public health degrees.
Libation History:
Growing up, Butch drank a martini at lunch, and the after-work cocktail hour was a regular occasion. They would pour a drink and talk about each other's day. We share fond memories of this time as we learned what adult conversation was all about. Butch was a brandy old fashioned and Manhattan drinker, while Anne preferred gin and tonics.
Grandpa Shorty
Grandpa Shorty
Grandpa Shorty (Adelbert) moved to the Stevens Point area from Neenah, Wi, and married Ruth Copps in the late 1920's. They lived on Plover Street their entire married life, and neither ever moved again. Plover Street hosted many parties that lasted well into the morning hours. We like to think of that as heritage.
Shorty the Duck
Our favorite fowl Shorty is the face of Northern Oasis Spirits! Keep an eye out for him, as he is starting to make an appearance in many stores, bars and restaurants in the Central Wisconsin area!
We wonder just who he could be named for? And where could those initials “JAS” have come from? Guess we’ll never know!